Brand & experience studio. Dakar, worldwide.

We don’t make noise. We engineer preference.

Brand strategy, story and experience for companies that refuse to be forgotten.

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01 · System

How we think.

i.
Culture

We read culture before we write a word.

ii.
Emotion

People remember feelings, not campaigns.

iii.
Preference

Awareness fades. Preference compounds.

Read culture → engineer emotion → build preference.
What we practice
Brand StrategyPositioning, architecture, narrative.
Emotion EngineeringExperiences, activations, events.
Conversation DesignSocial, content, community.
Creative SystemsIdentity, design systems, art direction.
Applied IntelligenceData, research, AI-powered thinking.
Cultural IntelligenceLocal truth, global reach.

Preference Engineering n.

Turning attention into devotion.

Signal n.

What’s left when you remove the noise.

Cultural Fluency n.

Speaking like you’re from there. Because we are.

02 · Fluency

We translate cultures, not just campaigns.

Sawubona.
isiZulu
Bonjour.
Français
Nanga def.
Wolof
Habari.
Kiswahili
Akwaaba.
Twi
Molo.
isiXhosa
Salam.
عربية
Hello.
English
One feeling. Many tongues. One strategy.

Africa is a thousand conversations.

Your brand should sound like home.

03 · Availability

Ten clients a year. In depth.

Each year, the studio partners with ten brands, end to end. 2026 is full.

2026
Full
2027
Applications open · 3 seats
Apply for 2027 →
04 · Apply

Apply for 2027.

The studio takes ten brands a year. Tell me about yours, and I reply personally.

Ten seats a year. You will hear back personally.

Sokhna Founder, Hashdak. Dakar.